Our Partnerships

BTS X Bodyfriend

In April 2020, Bodyfriend announced a special partnership with BTS, one of the leading groups in the world-renowned K-Pop scene.  A seven-member South Korean boy band, originally focused on Hip-hop, their musical style has evolved to include a wide range of genres. Their lyrics often focus on personal and social commentary, touch on the themes of mental health, troubles of school-age youth, loss, the journey towards loving oneself, and individualism. This special collaboration shows a series of videos with the group called ‘BTS X Bodyfriend House Grand Open’, where RM, Jin, Suga, J-Hope, Jimin, V and Jungkook experience relaxation and the various health benefits of Bodyfriend in different ways.

Amandine x Bodyfriend

In February 2020, Bodyfriend announced a unique partnership with Amandine Henry, a key member of one of the leading teams in Europe, Olympique Lyonnais and Captain of the French national team. Amandine leads the way for women’s football globally. She has previously been awarded the Silver Ball in the 2015 FIFA Women’s World Cup and is one of three female midfielders named as the 2015 FIFA Pro Women’s World XI award winners.  Pioneering a healthy, holistic lifestyle and with a love for Bodyfriend, this anticipated collaboration ties in perfectly with our mission for everyday well-being and empowerment.

Automobili Lamborgini x Bodyfriend

In May 2018, Super Massage met Super Car when an exclusive partnership was announced with Automobili Lamborghini. The LBF-750,  our most powerful and premium model, embodies Lamborghini’s design philosophy and Bodyfriend’s health focus, with an exterior design that replicates Lamborghini’s charismatic aesthetics and bold colours. The Lamborghini spirit can be felt even in the smallest details, from the 5D Massage function that starts with the sounds of a Lamborghini revving up, which awakens your body, mind and ”Seoul”, giving you a total full body supercharged experience

Marvel x Bodyfriend

In January 2018, Bodyfriend partnered with Marvel to produce the Hugchair inspired by Captain America and Iron Man, the world’s first Marvel Massage chair. The chairs are designed to awaken your hidden superpowers, achieving this with our zero-gravity mode which offers a deep sense of weight & tension alleviation reclining at 170°, along with a massage customisation element. The entry model sees our most portable design, coming with a smart remote control and ergonomic frame, perfect for smaller spaces in homes and public spaces